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Have you ever wondered what keywords your competitors are using to get their search results? You can spy on your competition to see which keywords are most frequently used to access their (or any) website out there! This can be useful when assessing which keywords you’d like to include on your website to obtain better organic search results. One of the best free tools to use for this is Alexa. Here’s how it’s done:

  1. Go to http://www.alexa.com
  2. Type in a competitor’s website
  3. Click the Get Details button
  4. In the High Impact Search Queries section, click the View the complete Search Analytics link.

 

The top queries for search traffic, trends, and those all-important search terms and phrases are displayed and can be used to help you with keyword selection for your website.

Want to learn even more about keyword research? Attend Winsome Websites: A Printers’ Guide for Getting YOUR Company Website Right, Tuesday, October 9, 2:00 pm - 3:30 pm.

Joe Marin, Sr. Instructor, Manager Training Programs, Printing Industries of America

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