Throughout our history of selling machinery for the graphic arts industry, we have always found that the majority of shops do some sort of shrink wrapping. We have also found that most places do not have adequate machinery to handle their needs. The focus throughout the years have been for better quality product, whether it be printing or finishing. Multi-million dollar investments are made in order to produce but the final process gets forgotten.
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What do you says when a prospect says, “We’re happy with our current printer?” All too often, I hear printing salespeople say things like “That’s great. I have customers who say the same thing about me.” Well, that’s interesting, but is it compelling?
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