Throughout our history of selling machinery for the graphic arts industry, we have always found that the majority of shops do some sort of shrink wrapping. We have also found that most places do not have adequate machinery to handle their needs. The focus throughout the years have been for better quality product, whether it be printing or finishing. Multi-million dollar investments are made in order to produce but the final process gets forgotten.
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What do you says when a prospect says, “We’re happy with our current printer?” All too often, I hear printing salespeople say things like “That’s great. I have customers who say the same thing about me.” Well, that’s interesting, but is it compelling?
Digital Printing/Transactional/Wide Format
Hal Hinderliter, program coordinator for the GRAPH EXPO 14 MUST SEE 'EMS recognition program, reveals for exhibitors how to stand out for show visitors from among the hundreds of company displays that will fill the South Hall of McCormick Place, September 28 - October 1, in Chicago this fall. Exhibitor submissions are invited by the Friday, July 11, 2014 deadline; complete online submission information is available at: www.mustseeems.com.
Download PRINT 13 show photos for promotional use.
GASC produces cutting-edge shows.
Find out more in President's Perspective.
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New Work Rules - watch the video
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